Experiential Select Works

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  • Role: Creative Director & Art Director
    Agency: Creative Riff
    Event: San Diego Comic Con
    Location: San Diego, California
    Awards: Gold - Best Outdoor Experience from Event Marketer

    A.V.A. Fest turned Abbott Elementary into a 20,000-square-foot immersive school carnival, designed exactly how Principal Ava Coleman would throw it—big, bold, and completely over-the-top. Fans entered through a striped festival gate, stepping into a space filled with oversized carnival games, character-driven activations, and a 15-foot Principal Ava ball pit slide.

    Every experience was crafted around the show’s beloved staff—Gregory’s Garden Goofballs, Janine’s Reach for the Stars, Melissa’s MVP Showdown, and Mr. Johnson’s Closet of Curiosities. Fans dunked PTA members, grabbed custom Abbott swag from Barbara’s “Blessed & Pressed” station, and watched surprise performances from the Philadelphia Eagles Drumline. With school festival treats, cast-recorded PA announcements, and every moment built to feel straight out of an Abbott episode, A.V.A. Fest wasn’t just an activation—it was the school event of the year.

  • Role: Creative Director
    Agency: Creative Riff
    Event: Bravocon 2023
    Location: Las Vegas, Nevada

    Wendy’s showed up at BravoCon ready to serve looks, Frosties, and fan-favorite moments. Guests stepped into the experience at the “Welcome to Las Vegas” Wendy’s photo op before diving into three days of Peppermint Frosty drops, surprise giveaways, and Housewives-approved cocktails.

    The Bravoverse Live Stage became the Wendy’s Frosty Time Residency, with Lisa Barlow, full-stage LED takeovers, and the Frosty Squad making an entrance—gliding down the escalators in custom uniforms: crisp tennis whites, high striped socks, and red bows. They kept the energy high, handing out limited-edition keychains and ice-cold Frosties while fans sipped on Dave’s Lemonade x Vida Tequila Palomas at the Wendy’s bar.

  • Role:Creative Director
    Agency: Creative Riff
    Event: Bravocon 2023
    Location: Las Vegas, Nevada

    Wayfair brought the ultimate Housewives dream home to BravoCon, transforming their activation into a fully designed space inspired by RHONY, RHOBH, RHOM, and RHOSLC. Fans stepped inside a world where Wayfair-styled lounges met full-scale Bravo show intro recreations, creating the perfect mix of high design and reality TV drama. Every detail was curated for Bravo superfans—directional signage pointing to Sonja Morgan’s townhouse and Bluestone Manor, signature Housewives interiors, and custom branding binge kits featuring coasters, wine glasses, and totes.

    Beyond the activation, Wayfair made its presence known throughout BravoCon as a presenting sponsor, with branded stage moments, panels, and high-visibility touchpoints across the event. A perfect pairing—iconic interiors, Bravo energy, and a space made to feel like home.

  • Role: Creative Director
    Agency: Creative Riff
    Event: NYFW
    Location: Manhattan, New York

    Monarch made its mark on NYC with a fully immersive pop-up that dropped fans straight into the world of country music’s first family. The space blended high fashion with Southern grit, featuring Allens Boots’ iconic storefront signage and bespoke Union Western pieces straight from the pages of Vogue. Every detail was designed to bring the show to life, making Monarch’s presence impossible to miss.

    Beyond retail, the experience put fans in the story with custom cowboy hat shaping, rodeo roping, and a patch station for personalizing Monarch-branded gear. Between live country music performances and a custom-built throne photo op, the pop-up blurred the lines between television and real life. More than just a store, this was Monarch staking its claim in the heart of NYC.

  • Role: Creative Director
    Agency: Creative Riff
    Event: Bravocon 2023
    Location: Las Vegas, Nevada

    Stepping into Shark Beauty’s BravoCon experience felt like walking into a Housewives dream closet, dripping in pink hues, luxe textures, and high-gloss finishes. A full-scale styling lounge, complete with vanity mirrors, custom signage, and pro-level Shark Beauty tools, gave fans the chance to recreate signature Bravo looks. Disco ball accents, plush seating, and a floor-to-ceiling glow-up station made sure every guest walked out ready for their own reunion moment.

  • Role: Creative Director
    Agency: Creative Riff
    Event: Bravocon 2023
    Location: Las Vegas, Nevada

    Lay’s turned BravoCon into a sandwich shop takeover, partnering with Something About Her to create an exclusive pop-up café inspired by Katie & Ariana’s highly anticipated West Hollywood spot. Fans stepped inside a bright, French-inspired space, sampled Lay’s chip bites based on SAH’s menu, and grabbed a custom Lay’s x SAH tote to bring a piece of the collab home. The experience was fresh, flavorful, and completely Bravo-worthy, with Lay’s presence extending across six Bravopaloozas, two panels, and digital and on-stage branding all weekend long.

  • Role: Creative Director
    Agency: Creative Riff
    Event: Bravocon 2023
    Location: Las Vegas, Nevada

    State Farm brought The Bravohood to BravoCon, blending Hamptons-inspired charm with Summer House energy for a fully immersive fan experience. Fans stepped inside a picture-perfect State Farm cottage, where they could mingle with Summer House cast members, swap custom friendship bracelets at the bead bar, and grab a selfie with Jake from State Farm himself. Every detail leaned into the Bravo universe, with nods to iconic moments and a playful twist on what it means to be a “good neighbor.”

    Beyond The Bravohood, State Farm dominated BravoCon with the highest on-site fan exposure and the most repeated partner activation of the weekend, proving that showing up for fans is always a good policy.

Music & Culture

  • Role: Set Designer

  • Role: Production & Costume Designer

  • Role: Costume Designer

  • Role: Production Designer
    Gold: Best Horror Film at Hollywood Reel Independent

  • Role: Production Designer
    Location: Palm Desert, California

    Coachella’s Alien Invasion Party was already set to be the most exclusive afterparty of the weekend—and The Plug & Cloud Clinic made sure festival elites could recover without leaving the party. Tucked inside a massive vine-covered dome, the activation brought jungle house, suspended chairs, and tropical greenery to the middle of the desert, creating an immersive, high-tech wellness escape.

    With performances by Diplo and Big Sean, the event drew high-profile guests, including Jared Leto, Tana Mongeau, and Tayler Holder, while Bella Thorne and her crew tapped into IV services on-site.m description

  • Role: Production Designer
    Location: Arts District, Los Angeles

    The Fast & Furious Drift Tape pop-up brought raving and street racing together for a one-night-only underground experience in downtown LA. In collaboration with Speed Suspects and The Fast Saga, the event blurred the lines between a car meet and a warehouse party, featuring Fast & Furious cars, DJ sets, immersive activations, and larger-than-life visuals that matched the franchise’s high-octane legacy.

    The production design leaned into Berlin industrial aesthetics, fusing gritty street culture with cinematic spectacle. A custom wheatpaste wall, chain-link decor, and pulsing red lights surrounded guests in a world that felt pulled straight from the underground racing scene. Repurposed tires became interactive activations, while Fast & Furious and retro cars supplied by Speed Suspects lined the venue, turning the space into a fully immersive, high-speed tribute to the franchise.

Brainchildren

  • Role: Mother, Partner, Creative Director, Merchandise Director

    Shabang Music Festival has grown from a no-budget mountain party into a full-scale destination festival, blending renegade roots with next-gen festival culture. As Partner, Creative Director, and Merch Director, I lead brand identity, festival-wide creative direction, and brand voice, ensuring every touchpoint feels built by and for the Central Coast.

    From Gen Z-driven campaigns to immersive activations, the festival creates experiences that live beyond the weekend. I develop a high-demand merch line, curate on-site moments that fans actually engage with, and shape a visual identity that captures San Luis Obispo’s most vibrant music scene. What started as a DIY gathering is now a cultural moment.

  • Role: Co-Founder

    When our local radio station went dark at the start of the pandemic, five friends launched .Wav Zine to keep San Luis Obispo’s underground music, arts, and culture scene alive. It quickly became a home for emerging artists, deep-dive interviews, and experimental creative media.

    As Co-Founder & General Manager, I lead brand identity, style guide development, and marketing strategies while managing a 60-person team to produce live music events, artist interviews, and editorial coverage. Over the years, we’ve worked with artists like Kikagaku Moyo, Babe Rainbow, and more, building a platform that continues to bridge local scenes with global sounds.

  • Somewhere between a film set and a festival stage, my Spotify curation has carved out its own space, blending cinematic soundscapes with deep cuts and cult favorites. My Acid Western playlist hit 10K followers, riding the line between dusty outlaw anthems and surrealist cosmic cowboy.